Dedicated Athlete, Leading supplement maker to use...
Dedicated Athlete, Leading supplement maker to use stringent real-world testing in product development
WOODSTOCK, Georgia, July 16, 2007 — In its continuing effort to provide athletes worldwide with the best line-up of sports nutrition products money can buy, Georgia-based supplement maker Dedicated Athlete has unveiled Project Black Label.
Modeled loosely after SRAM’s Black Box program, where cycling components undergo extensive real world testing before being put in the hands of consumers, Project Black Label will allow independent Universities and top-level athletes to use and evaluate early versions of Dedicated Athlete products before their release on the open market.
Field testers for this revolutionary program will include members of the Giant Professional Mountain Bike Team as well as some of the world’s top athletes in various disciplines. Their critical analysis and feedback will in turn be used to refine and improve Dedicated Athlete’s top-tier product line.
“Over the years I’ve been approached by a number of professional athletes looking for a way to extend their muscular endurance, increase tactical decision making and achieve optimum performance legally,” explained John Gamble, founder and CEO of Dedicated Athlete. “By bringing these top athletes on board to essentially assist in product development will allow us to constantly improve our consumer offerings.”
Dedicated Athlete’s Project Black Label line-up will include an electrolyte replacement drink, a pre-hydration energy drink, and few others still held high in confidentiality.
“As an athlete myself, it always bothered me to find out that some companies didn’t truly do their research,” explained Gamble, who was once an elite level cyclist. “This program will give consumers the assurance of knowing that these products have been tested — and performed — under extreme conditions.”
Keeping in line with this leading edge philosophy, Dedicated Athlete is also launching a new research and development website on August 1, 2007, that will reveal every step of its product development process. This will represent a new level of supplement manufacturing transparency, giving consumers confidence in both the purity and effectiveness of Dedicated Athlete products.
“People are tired of being misled by untested and ineffective nutritional products,” said Gamble, who studied biochemistry/ physiology. “Our new field testing protocol and R&D website will set us apart in the industry, and show that we are not sweeping anything under the rug. It will all be there for the consumer to analyze and scrutinize.”
Dedicated Athlete will also post medical abstracts and full research documents regardless if the outcomes were positive or negative. The new website will feature a consumer education center, where users can submit questions and have them answered directly on the site.
“Our philosophy is that constructive feedback is never something to shy away from, but instead it is a way to continually improve our products,” said Gamble.
The new website will also boast an athletes’ page similar to My Space, where Dedicated Athlete product users can post profiles, cross promote other sponsors, and write their own blogs. The new athletes’ website will be powered by Sponsorhouse.com, which allows athletes to directly contact potential sponsors.
“I am very proud of the direction we’re headed in,” said Gamble. ”I want people associated with Dedicated Athlete to hold their head high, knowing that they are part of something more than just a sports nutrition company. We support clean sport and our athletes support clean sport.”
FAST FACTS
—— Dedicated Athlete’s top selling supplement, EP-NO, is designed to help increase hemoglobin by increasing serum ferritin with absorbable iron and their Blood Enzyme Complex that includes natural sources of liver and beets. Liver has a full amino acid profile and natural beetroot has clinically shown strong antioxidant properties for the blood. EP-NO also provides the building block for the blood with vitamins B6, B12, C and Folic Acid. The Dedicated Athlete product line also includes Rapid Recharge recovery drink and Athletes Multi-Vitamin.
—— Dedicated Athlete is based in Woodstock, Georgia and is operated by founder and CEO John Gamble. Gamble also assisted in coaching the Fort Lewis College (Durango, Colorado) men’s cycling team to a second place overall finish at the 2003 national collegiate road cycling championships, and he continues to coach a select number of elite level cyclists.
—— Dedicated Athlete currently sponsors some of America’s top road cycling teams and athletes, including Jittery Joe’s, Team Slipstream presented by Chipotle, Jelly Belly, the Giant Mountain Bike Team, reigning world cyclo-cross world championships silver medalist Jonathan Page, and the TIME/Dedicated Athlete/Cyclesafe.org developmental squad.
“Support Clean Sport”